Ave Natur Kev Ntim Khoom Haus Hauv Kaus Ntawv los ntawm Misteli Creative Agency

Qhov qauv tsim Ave Natur Kev Ntim Khoom Haus Hauv Kaus Ntawv los ntawm Misteli Creative Agency yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2024

Ave Natur Kev Ntim Khoom Haus Hauv Kaus Ntawv

los ntawm Misteli Creative Agency

Tus Neeg Siv: Misteli Creative Agency

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

15,221

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #159247

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ave Natur Kev Ntim Khoom Haus Hauv Kaus Ntawv

Ave Natur yog qhov tsim kho ntim khoom rau cov khoom haus ua los ntawm oat uas siv tsis muaj mis nyuj xws li. Cov khoom no muaj oat haus rau kev ntaus, ua noj, thiab barista siv, oat haus qab tsw chocolate, thiab smoothies. Cov duab loj muaj xim thiab tus qauv Scandinavian qhia txog qhov chaw pib ntawm lub npe hauv tebchaws Finland thiab pab cov neeg yuav khoom paub sib txawv ntawm txhua yam khoom. Lub kaus ntawv feem ntau ua los ntawm ntawv nyias uas tau los ntawm hav zoov muaj daim ntawv pov thawj thiab siv tau dua tshiab. Cov npog ua los ntawm qoob loo suab yeeb (sugarcane) uas siv nroj tsuag ua ntawm siv. Kev luam ntawv siv txoj kev flexographic. Cov qhov ntim muaj ib liter thiab 250 milliliters.

Qhov Lees Paub

Txog A' Design Award Tooj

Ave Natur Kev Ntim Khoom Haus Hauv Kaus Ntawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Ave Natur Kev Ntim Khoom Haus Hauv Kaus Ntawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Ave Natur Kev Ntim Khoom Haus Hauv Kaus Ntawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Qhov Loj & Ntim: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Cov Ntsiab Lus: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Thev Naus Laus Zis Tsim Khoom: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Kev Sib Tw Tsim Qauv: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Kev Tshawb Fawb: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Kev Txhawb Siab: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Lub Sij Hawm Ua Hauj Lwm: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Txheej Txheem Ua Hauj Lwm: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Cov Tswv Cuab Pab: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Kev Qhuas Duab: Misteli Creative Agency