The National Gallery Kev Sim Duab (Visual Identity) los ntawm Meng Chu Huang

Qhov qauv tsim The National Gallery Kev Sim Duab (Visual Identity) los ntawm Meng Chu Huang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2024

The National Gallery Kev Sim Duab (Visual Identity)

los ntawm Meng Chu Huang

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

14,858

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #160417

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog The National Gallery Kev Sim Duab (Visual Identity)

National Gallery yog ib qho kev sim duab (visual identity) tsim los rau lub tsev khaws duab kos haiv (national art gallery) hauv nroog London. Qhov kev sim tshiab no hloov lub cim (logo) uas yog sau ntawv xwb los ua ib qho cim duab (graphic mark) tshwj xeeb. Lub logo tshiab yog ob lub L sib txuas ua ke ua ib lub thav duab (frame) uas muaj xya txoj kab. Xya txoj kab no piav txog cov khoom kos duab (paintings) uas lub tsev khaws duab tau sau cia, uas suav txij xyoo pua 13 mus txog xyoo pua 19. Lub logo tseem nyeem tau meej txawm yog luv li 0.75 nrab tas mus. Lo lus sau (wordmark) tso siab rau lo lus "London" kom pom tshwm meej dua thaum tshawb nrhiav hauv online. Lub hom phiaj yog xav ua kom lub tsev khaws duab yooj yim rau sawvdaws thoob ntiaj teb paub thiab nco tau ntxiv.

Qhov Lees Paub

Txog A' Design Award Hlau

The National Gallery Kev Sim Duab (Visual Identity) yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. The National Gallery Kev Sim Duab (Visual Identity) xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. The National Gallery Kev Sim Duab (Visual Identity) tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Qhov Loj & Ntim: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Cov Ntsiab Lus: Identity Design, Meng Chu Huang, The National Gallery
Thev Naus Laus Zis Tsim Khoom: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Kev Sib Tw Tsim Qauv: Transform a typography-based logo into an iconic logo.
Kev Tshawb Fawb: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Kev Txhawb Siab: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Lub Sij Hawm Ua Hauj Lwm: This project started in Feburary 2023 and finished in May 2023.
Txheej Txheem Ua Hauj Lwm: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Cov Tswv Cuab Pab: Meng Chu Huang
Kev Qhuas Duab: Meng Chu Huang, 2023