Qhov qauv tsim Seawool Qhov Haujlwm Tsim Brand los ntawm Chungsheng Chen and Eddie Wang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2024

Seawool Qhov Haujlwm Tsim Brand

los ntawm Chungsheng Chen and Eddie Wang

Tus Neeg Siv: Tainan University of Technology/Product Design Deparment

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

13,838

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #160731

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Seawool Qhov Haujlwm Tsim Brand

Lub brand uas muab zam thiab kev ruaj khov los ua ke, sib txuas cov plhaub oyster rov siv dua nrog cov txheej txheem kev tshaj lij thiab style rau hauv lub neej niaj hnub. Lub logo, uas nthuav tawm ua tus ntawv loj, sawv cev rau lub siab ntawm kev tsim tshiab tsis tu ncua thiab ob tsab ntawv o sawv cev rau kev ruaj khov uas ncig rov qab, qhia txog kev rov ua tshiab mus ib txhis. Tag nrho qhov qauv tsim muaj kev zoo nkauj elegant, sawv cev rau kev nrhiav zam thiab zoo. Tus font qauv sib txuas cov ntsiab lus ntawm nthwv dej thiab kev txav mus rau saum, qhia nws txoj kev hwm rau ntuj thiab kev nce qib tsis tu ncua. Lub brand muaj zog, muaj tswv yim tshiab thiab yog tus thawj coj hauv zam thiab kev hloov pauv ntawm ib puag ncig.

Qhov Lees Paub

Txog A' Design Award Hlau

Seawool Qhov Haujlwm Tsim Brand yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Seawool Qhov Haujlwm Tsim Brand xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Seawool Qhov Haujlwm Tsim Brand tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Qhov Loj & Ntim: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Cov Ntsiab Lus: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Thev Naus Laus Zis Tsim Khoom: The Branding project all done in Adobe Illustrator and Photoshop software.
Kev Sib Tw Tsim Qauv: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Kev Tshawb Fawb: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Kev Txhawb Siab: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Lub Sij Hawm Ua Hauj Lwm: The Branding project commenced in Sept.2022 and concluded in May,2023.
Txheej Txheem Ua Hauj Lwm: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Cov Patent: Trademark: Creative Tech Textile Co., Ltd.
Cov Tswv Cuab Pab: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Kev Qhuas Duab: All images copyright: Acdesign Associates International Co.,Ltd.