The Impression of Feixi Daim Ntawv Tshaj Tawm by Feixi Digital Culture and Media

The Impression of Feixi Daim Ntawv Tshaj Tawm by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2024

The Impression of Feixi Daim Ntawv Tshaj Tawm

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

A' Design Award Hlau Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #160807

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Impression of Feixi Daim Ntawv Tshaj Tawm

Feixi Cov Kev Xav Yog ib daim ntawv tshaj tawm tsim los qhia txog tus kheej ntawm Feixi County. Cov ntawv Suav rau Feixi tsim ua lub ntsiab ntsiab pom kev nyob nruab nrab thiab kos raws li kev sau ntawv kos duab. Tus duab ntxoov ntxoo ntawm thawj tus cim qhia txog kev tsim kho niaj hnub no thiab kev txhim kho tsis ntev los no, xws li cov choj, kev tsheb ciav hlau ceev, thiab cov tsev. Tus duab ntxoov ntxoo ntawm ob tus cim qhia txog cov tsev qub thiab cov chaw keeb kwm kab lis kev cai. Cov ntawv kos ua tes tsim thiab tom qab ntawd muab koom ua ke nrog cov duab xaiv los ntawm software kho duab. Daim ntawv tshaj tawm ntev 297 mm dav 210 mm.

The Recognition

About the A' Design Award Hlau

The Impression of Feixi Daim Ntawv Tshaj Tawm yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. The Impression of Feixi Daim Ntawv Tshaj Tawm xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. The Impression of Feixi Daim Ntawv Tshaj Tawm tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
Dimensions & Packaging: 297mmX210mm
Tags: Printed, Poster, Feixi, Design, Impactful, Visual
Production Technology: Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
Design Challenge: The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
Research: Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
Inspiration: Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
Project Duration: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
Operation Flow: Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
Team Members: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu