Qhov qauv tsim Inmyes Brand Identity los ntawm Chungsheng Chen and Jinhe Wang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2024

Inmyes Brand Identity

los ntawm Chungsheng Chen and Jinhe Wang

Tus Neeg Siv: Tainan University of Technology/Product Design Department

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

17,476

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #161001

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Inmyes Brand Identity

Inmyes yog ib lub cim lag luam tsim los rau ib lub tuam txhab tsim iav qhov muag. Lub npe los ntawm cov lus in my eyes thiab qhia txog lub tswv yim ntawm kev saib lub ntiaj teb los ntawm ib tus neeg tus kheej qhov kev pom. Tus tsiaj ntawv me hauv ntej qhia txog kev sib txuas ze thiab ntiag tug nrog txhua tus neeg siv khoom. Tus tsiaj ntawv M raug tsim los qhia txog kev tuav tes, ib lub cim ntawm kev ntseeg siab ntawm lub cim lag luam thiab nws cov neeg siv khoom. Lub logo raug siv rau ntawm lub thawv iav qhov muag, cov npav lag luam, lub thawv khoom, cov vev xaib thiab social media. Cov xim raug muab los ua RGB, CMYK thiab Pantone kom muaj ib qho zoo sib xws thoob plaws txhua yam sij hawm siv.

Qhov Lees Paub

Txog A' Design Award Hlau

Inmyes Brand Identity yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Inmyes Brand Identity xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Inmyes Brand Identity tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Qhov Loj & Ntim: Minimum height of the logo: 4 mm
Cov Ntsiab Lus: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Thev Naus Laus Zis Tsim Khoom: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Kev Sib Tw Tsim Qauv: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Kev Tshawb Fawb: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Kev Txhawb Siab: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Lub Sij Hawm Ua Hauj Lwm: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Txheej Txheem Ua Hauj Lwm: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Cov Tswv Cuab Pab: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Kev Qhuas Duab: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.