Luliang Highland Vegetables Lub Npe Tseem Ceeb: Kev Cim Npe Lag Luam los ntawm Tian Rui Ling Dong

Qhov qauv tsim Luliang Highland Vegetables Lub Npe Tseem Ceeb: Kev Cim Npe Lag Luam los ntawm Tian Rui Ling Dong yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2024

Luliang Highland Vegetables Lub Npe Tseem Ceeb: Kev Cim Npe Lag Luam

los ntawm Tian Rui Ling Dong

Tus Neeg Siv: Shandong Tianrui Smart Marketing Planning Co., Ltd

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

11,246

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #161048

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Luliang Highland Vegetables Lub Npe Tseem Ceeb: Kev Cim Npe Lag Luam

Ntawv Qhia: Luliang Highland Vegetables yog ib lub cim npe lag luam hauv cheeb tsam tsim los rau thaj chaw loj cog zaub saum roob siab hauv tebchaws Suav. Lub logo tau tsim raws li ib daim duab khoom plig kub, ib lub cim uas neeg paub zoo txog kev zoo thiab kev muaj peev xwm zoo tshaj plaws. Ntawm nruab nrab ntawm daim duab yog ib tug noog tuav ib lub zaub hauv qhov ncauj, uas tau txais kev tshoov siab los ntawm ib nqe lus hauv cheeb tsam hais tias tsuas yog tus noog thiaj paub tias cov zaub puas zoo. Duab teeb, noog, thiab zaub yog cov cim duab tseem ceeb. Lub cim npe no qhia txog thaj chaw loj uas siv rau kev cog qoob loo, txoj kev cog zaub siv kev tsim nyog rau ib puag ncig, thiab thaj chaw ntuj tsim muaj kev huv si ntawm cheeb tsam ntawd.

Qhov Lees Paub

Txog A' Design Award Hlau

Luliang Highland Vegetables Lub Npe Tseem Ceeb: Kev Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Luliang Highland Vegetables Lub Npe Tseem Ceeb: Kev Cim Npe Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Luliang Highland Vegetables Lub Npe Tseem Ceeb: Kev Cim Npe Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Qhov Loj & Ntim: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Cov Ntsiab Lus: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Thev Naus Laus Zis Tsim Khoom: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Kev Sib Tw Tsim Qauv: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Kev Tshawb Fawb: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Kev Txhawb Siab: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Lub Sij Hawm Ua Hauj Lwm: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Txheej Txheem Ua Hauj Lwm: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Cov Tswv Cuab Pab: Xun Gao，Yang Li
Kev Qhuas Duab: Xun Gao，Yang Li