New Fashion of Chinese Elements Kev Ua Haujlwm Tseem Ceeb: Ntawv Tshaj Tawm by Chen Gang

New Fashion of Chinese Elements Kev Ua Haujlwm Tseem Ceeb: Ntawv Tshaj Tawm by Chen Gang is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Kev Coj Noj Coj Ua thiab Kev Lag Luam Kab Lis Kev Cai Competition Category.

ToojKev Coj Noj Coj Ua· 2025

New Fashion of Chinese Elements Kev Ua Haujlwm Tseem Ceeb: Ntawv Tshaj Tawm

by Chen Gang

Client: Hangzhou Arts and Crafts Museum

A' Design Award Tooj Winner in Kev Coj Noj Coj Ua Category

27,329

Verified Award Winner

Verify Award Status for #167204

View at A' Design Award Press Release Award Badge

Colors

The Design

About New Fashion of Chinese Elements Kev Ua Haujlwm Tseem Ceeb: Ntawv Tshaj Tawm

Ntawv Nyeem: New Fashion of Chinese Elements yog ib pab ntawv tshaj tawm uas tsim los ntawm cov kev txawj ntse thiab kev ua haujlwm dab neeg Suav thaum ub. Kev tsim khoom no rho cov qauv los ntawm khaub ncaws, xov ntsuab (silk) thiab cov khoom av (ceramics), ces muab tso tawm thiab hloov ua cov duab niaj hnub. Cov qauv thaum ub nqa lub ntsiab lus zoo siab thiab qhia txog kev xav tau lub neej zoo tuaj yeem. Cov cuab yeej tsim duab hauv computer raug siv los rov kos cov qauv rau cov neeg saib niaj hnub no. Txhua daim ntawv tshaj tawm muaj qhov ntev 700 mus rau 1000 millimeters. Lub hom phiaj yog los ua kom cov kab lis kev cai keeb kwm pom tau ntxiv thiab coj cov qauv kev txawj ntse thaum ub los rau hauv lub neej niaj hnub no.

The Recognition

About the A' Design Award Tooj

New Fashion of Chinese Elements Kev Ua Haujlwm Tseem Ceeb: Ntawv Tshaj Tawm yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. New Fashion of Chinese Elements Kev Ua Haujlwm Tseem Ceeb: Ntawv Tshaj Tawm xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. New Fashion of Chinese Elements Kev Ua Haujlwm Tseem Ceeb: Ntawv Tshaj Tawm ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Dimensions & Packaging: 700mm*1000mm
Tags: Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
Production Technology: This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
Design Challenge: The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
Research: This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
Inspiration: The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Project Duration: The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.

Director：Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,

Design：Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun
Operation Flow: This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
Patents: Hangzhou Arts and Crafts Museum, 2024
Image Credits: Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang