Threegun Kev Tsim Ntim Khoom by E2W Studio

Threegun Kev Tsim Ntim Khoom by E2W Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2025

Threegun Kev Tsim Ntim Khoom

by E2W Studio

Client: E2W Studio

A' Design Award Tooj Winner in Ntim Khoom Category

11,154

Verified Award Winner

Verify Award Status for #167210

View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun Kev Tsim Ntim Khoom

Txij li thaum nws tsim tsa, Threegun tau siv xim liab, uas yog xim uas muaj hauv paus keeb kwm Suav tob tob, los ua ib feem tseem ceeb ntawm nws tus yam ntxwv pom kev. Xim liab raug suav hais tias yog ib qho cuab yeej tseem ceeb uas yuav tsum khaws cia rau hauv hom lag luam cov txheej txheem pom kev. Kev siv cov txheej txheem kab hauv kev ntim khoom ua rau cov qauv sib koom ua ke. Rau lub ntim keeb kwm yav dhau, tus tsim qauv tau muab tus ntawv Peb los rau hauv cov qauv tsim niaj hnub no. Cov qauv no tau dhau los ua ib qho cuab yeej pom kev tseem ceeb rau Threegun, txuas ntxiv ua lub luag haujlwm tseem ceeb hauv lawv cov kev tsim pom kev tom ntej.

The Recognition

About the A' Design Award Tooj

Threegun Kev Tsim Ntim Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Threegun Kev Tsim Ntim Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Threegun Kev Tsim Ntim Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop