Thorn Metamorphosis Duab Txav Qhia Khoom by Qzens Furniture Art Design

Thorn Metamorphosis Duab Txav Qhia Khoom by Qzens Furniture Art Design is a highly esteemed winner of the very prestigious 2025 A' Design Award Nyiaj in Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav Competition Category.

NyiajYeeb Yaj Kiab· 2025

Thorn Metamorphosis Duab Txav Qhia Khoom

by Qzens Furniture Art Design

Client: QZENS Furniture - Art - Design

A' Design Award Nyiaj Winner in Yeeb Yaj Kiab Category

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Verified Award Winner

Verify Award Status for #170360

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Thorn Metamorphosis Duab Txav Qhia Khoom

Thorn Lighting hloov ntuj tsim tej yam ntse tshaj plaws, tus pos, los ua ib yam khoom tsim niaj hnub uas qhia txog qhov sib npaug ntawm tawv thiab mos, teeb thiab duab ntxoo. Tau txais kev tshoov siab los ntawm ntuj txoj kev hloov pauv, lub teeb no sawv cev rau lub zog, kev tawv ncauj thiab kev loj hlob ntawm sab ntsuj plig dhau los ntawm kev nyuaj siab. Tus tsim qauv no sib xyaw cov npoo ntxhib ntuj tsim nrog cov kab tsim kos tuam txhab, qhia txog kev zoo nkauj thiab kev cia siab uas pom tau hauv tej kev nyuaj. Muaj kev paub zoo li hauv xinesmas tau tsim los siv Houdini, Redshift, thiab cov txheej txheem simulation siab heev los qhia pom qhov kev hloov pauv no, sib xyaw tus ntsuj plig qus ntawm ntuj nrog kev zoo nkauj niaj hnub.

The Recognition

About the A' Design Award Nyiaj

Thorn Metamorphosis Duab Txav Qhia Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Thorn Metamorphosis Duab Txav Qhia Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Thorn Metamorphosis Duab Txav Qhia Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Dimensions & Packaging: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Tags: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Production Technology: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Design Challenge: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Research: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspiration: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Project Duration: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Operation Flow: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Team Members: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Image Credits: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN