Axel Tus Dai Tsho Sawv Ntsug by Ivan Levak and Iva Grgic

Axel Tus Dai Tsho Sawv Ntsug by Ivan Levak and Iva Grgic is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Rooj Tog Competition Category.

ToojRooj Tog· 2025

Axel Tus Dai Tsho Sawv Ntsug

by Ivan Levak and Iva Grgic

Client: Iva.n Design Studio

A' Design Award Tooj Winner in Rooj Tog Category

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Verified Award Winner

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Colors

The Design

About Axel Tus Dai Tsho Sawv Ntsug

Thaum koj dai ntau yam khoom rau saum nws, nws yuav ruaj khov dua; qhov ntawd yog qhov tseem ceeb ntawm yam khoom no. Cov tus dai tsho feem ntau muaj teeb meem ruaj khov; tsho sab nrauv, tsho loj, tsho hnav sov thiab lwm yam tuaj yeem ua rau tus dai tsho qaug. Rau Axel, thaum tsim, cov neeg tsim qauv siv lub zog nqes los pab, los pab cov neeg siv kom tus dai tsho siab nyob nruab nrab siv nws qhov chaw nruab nrab. Axel yog ib yam khoom zoo heev. Tsim los ntawm ob yam khoom xwb; ib qho sib txuas hlau thiab ib txhais ceg ntoo loj. Muab faib peb zaug. Yooj yim kho vim nws yog ua tes.

The Recognition

About the A' Design Award Tooj

Axel Tus Dai Tsho Sawv Ntsug yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Axel Tus Dai Tsho Sawv Ntsug xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Axel Tus Dai Tsho Sawv Ntsug ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'The more items you hang on it, the more stable it gets' - is the main statement regarding this item. Coat hangers very often have stability issues; jackets, coats, sweaters etc. are leaning the hanger. In Axel's case, while designing, we used gravity as an ally - to help us keep the tall hanger centered using its mid axis. Axel is a high quality product. Made only by two elements; a steel joint and a massive wood leg. Multiplied by three. Easy to repair since it's hand built.
Dimensions & Packaging: The hanger is 170 cm tall, and the base is 44cm wide, weights 4kg and comes in a flat box which is 173cm x 9cm x 4cm.
Tags: furniture, storage, hanger, wardrobe, clothes, interior, hallway, lobby
Production Technology: Made of 3mm steel and solid 4x2cm oak wood. Minimalized and reduced to be as light as possible, which makes it also very easy to handle and move it around the house. Axel has only two main elements that by multiplication, connected by 18 screws in total, becomes a heavy duty (15 items including coats, jackets, sweaters) holder. Very easy and quick to assemble by one person and a single #3 hex key.
Design Challenge: Regarding the challenges we faced while designing, the most complex was to find balance between solid stability and making the hanger as narrow as possible so it can easily fit into small hallways and rooms.
Research: Since both of us, Iva and I, have master degrees in industrial design, after a few sketches we started doing 1:1 models in wood, cardboard, metal and plywood. Everything we could find inside and around the house during the Pandemic. While doing the design index research, we come across that a lot of existing hangers have only three 'horns' to handle the load. And they are usually pointing towards the outer rim of the vertical composition... So we decided to turn these features the other way. Pointing the 'horns' towards the inside and using the central, metal construction for extra loading spaces (making hooks for coats in the process of CNC laser cutting). Also using the middle axis for better static stability.
Inspiration: While being a student and living a modern nomadic life, there were a lot of addresses. Constant moving from one apartment to another. A lot of temporary furniture, usually from Ikea, was left in those 'homes'. We all have our favorite piece of furniture that we love to take with us when moving to a new home. Axel represents a human size item that can easily be disassembled into a flat, narrow card box and easily carried away by hands or on a bicycle. A true piece of lightweight solid furniture.
Project Duration: The project started in Zagreb, during the Covid Era. First sketches were made in 2021 and the final prototype had a premiere in Milan during Salone Del Mobile 2023.
Operation Flow: This object can be operated by one or both hands. Once unboxed, the transformation from its flat pack 2D state to the final 3D composition can be easily done with 6 metal joints for the metal core and the additional6 screws to connect the central metal joint with the wooden legs. The interaction with this object isat least two times daily. Depending on how much its user takes on and off its wardrobe.
Team Members: Ivan Levak, Iva Grgic
Image Credits: Photo by Marija Gasparija