Espada Selvagem Primary Function: Cim Qauv Pom Kev by Pedro Panetto

Espada Selvagem Primary Function: Cim Qauv Pom Kev by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2025

Espada Selvagem Primary Function: Cim Qauv Pom Kev

by Pedro Panetto

Client: Pedro Panetto

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Espada Selvagem Primary Function: Cim Qauv Pom Kev

Book Text: Espada Selvagem yog ib qho cim qauv pom kev rau ib pab pawg ntaus ntaj nruab siab hu ua fencing hauv tebchaws Brazil. Tus qauv tsim no tau txais kev tshoov siab los ntawm cov tsiaj qus hauv keeb kwm heraldry thaum ub, tab sis tau muab hloov kho dua ua tus qauv niaj hnub no. Lawv xaiv tus tsov txaij (jaguar) vim tus tsiaj no yog tsiaj qub txeeg qub teg hauv Brazil thiab qhia txog kev ceev, zog, thiab kev sib tw. Cov chaw pib ntawm tus tsov txaij tau tsim los ntawm cov voj voog uas kuj tsim tau kev ntxeev npaub thiab. Daim duab no ua raws li feem ntau golden ratio (feem sib npaug kub). Tus cim no tau tsim ua vector format, yog li tus cim qauv pom kev no thiaj siv tau rau ntawm cev khaub ncaws, daim npog, phau ntawv, lub khoom plig, chij, thiab social media nyob rau ntau cov qhov loj me sib txawv.

The Recognition

About the A' Design Award Tooj

Espada Selvagem Primary Function: Cim Qauv Pom Kev yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Espada Selvagem Primary Function: Cim Qauv Pom Kev xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Espada Selvagem Primary Function: Cim Qauv Pom Kev ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.