House of Smaragd Lub Thawv Advent by Rilind Hoxha and Haris Murich

House of Smaragd Lub Thawv Advent by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Khoom Pub Competition Category.

ToojKhoom Pub· 2025

House of Smaragd Lub Thawv Advent

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

A' Design Award Tooj Winner in Khoom Pub Category

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Colors

The Design

About House of Smaragd Lub Thawv Advent

House of Smaragd Advent Calendar yog ib lub thawv suav hnub uas muaj qauv zoo, ua los ntawm daim ntawv tiv thaiv ib puag ncig thiab cov khoom siv ruaj khov, tsim los siv ntau zaus. Nws muaj plaub daim hniav nyiaj hniav kub uas ntim ib leeg ib rab, txhua yam muab khaws cia rau hauv ib feem cais. Lub ntim rov siv tau thiab siv ntau zaus tau, txo kev cuam tshuam rau ib puag ncig. Tus qauv tsim ntawm lub thawv tso cai rau kev tswj xyuas qhib rau txhua ib feem, khaws cia qhov kev xav tsis thoob thaum tiv thaiv cov khoom kom zoo.

The Recognition

About the A' Design Award Tooj

House of Smaragd Lub Thawv Advent yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. House of Smaragd Lub Thawv Advent xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. House of Smaragd Lub Thawv Advent ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov