Qhov qauv tsim Roots Zines los ntawm Xun Zuo yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Xov Xwm Luam Tawm thiab Xov Xwm Tshaj Tawm.

ToojLuam Tawm· 2025

Roots Zines

los ntawm Xun Zuo

Tus Neeg Siv: Xunzuodesign

Tus Yeej A' Design Award Tooj hauv Pawg Luam Tawm

52,303

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #172635

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Roots Zines

Phau ntawv tshaj tawm uas muaj ntau ntu no muaj cov zines, txhua phau tsim nrog hom lus pom kev uas qhia txog tus kheej ntawm cov neeg piav dab neeg. Tsom mus rau cov khw kas fes hauv New York, nws ntes tau li cas cov neeg tsiv teb tsaws chaw tshiab nrhiav kev sib txuas thiab chaw nyob. Hom qauv xaws thiab ntim pa qhia txog kev tsis nyob mus ib txhis thiab kev nro siab. Los ntawm cov dab neeg ntawm tus kheej, qhov hauj lwm no tshawb pom tus nqi zej zog ntawm cov lag luam me me thiab rov txhais tus qauv tsim uas muaj kev xav ua ib qho cuab yeej rau kev koom nrog.

Qhov Lees Paub

Txog A' Design Award Tooj

Roots Zines yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Roots Zines xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Roots Zines ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Qhov Loj & Ntim: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Cov Ntsiab Lus: Zine, Book, Ethnographic Research, Branding, Customer Experience
Thev Naus Laus Zis Tsim Khoom: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Kev Sib Tw Tsim Qauv: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Kev Tshawb Fawb: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Kev Txhawb Siab: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Lub Sij Hawm Ua Hauj Lwm: An ongoing project started in August 2022. The most recent update was in July 2024.
Txheej Txheem Ua Hauj Lwm: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.