Craftoria Lub Ntsiab Ntsiab: Tus Cwj Pwm Hom Khoom los ntawm Cansu Dagbagli Ferreira

Qhov qauv tsim Craftoria Lub Ntsiab Ntsiab: Tus Cwj Pwm Hom Khoom los ntawm Cansu Dagbagli Ferreira yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2026

Craftoria Lub Ntsiab Ntsiab: Tus Cwj Pwm Hom Khoom

los ntawm Cansu Dagbagli Ferreira

Tus Neeg Siv: Cansu Ferreira

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

7,283

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #181322

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Craftoria Lub Ntsiab Ntsiab: Tus Cwj Pwm Hom Khoom

Cov Ntawv Phau Ntawv: Craftoria kev hloov hom khoom tshawb txog qhov sib tshuam ntawm cov kev txav mus los ntawm keeb kwm kos duab thiab cov kev coj noj coj ua kev noj qab haus huv niaj hnub no. Tau txais kev tshoov siab los ntawm xyoo 1920s kos duab, qhov cwj pwm hom khoom siv tus lej serif wordmark zoo nkauj thiab cov duab kos ntawm lub sijhawm Victorian los muab cov khoom kos duab raws cov lej raws li ib qho dej num zoo, xav ntsoov. Cov kev tsim qauv ntawm lub thawv xa ntawv pab txhawb kev hloov los ntawm sab nraud minimalism mus rau hauv ib qho sib txawv siab, xim ntsuab tob, ua kom lub unboxing zoo li ib lub rooj vag mus rau kev tsim kho tsom mus. Cov kab ke koom ua ke no txuas txoj kev txawj ntse qub thiab kev tsim qauv lub neej niaj hnub no los txhawb kev paub ntawm tus neeg ua si lom zem.

Qhov Lees Paub

Txog A' Design Award Tooj

Craftoria Lub Ntsiab Ntsiab: Tus Cwj Pwm Hom Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Craftoria Lub Ntsiab Ntsiab: Tus Cwj Pwm Hom Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Craftoria Lub Ntsiab Ntsiab: Tus Cwj Pwm Hom Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Qhov Loj & Ntim: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Cov Ntsiab Lus: art, painting, hobby, vintage, illustration
Thev Naus Laus Zis Tsim Khoom: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Kev Sib Tw Tsim Qauv: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Kev Tshawb Fawb: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Kev Txhawb Siab: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Lub Sij Hawm Ua Hauj Lwm: 6 months, France and USA
Txheej Txheem Ua Hauj Lwm: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.