Roofarm Rebranding Cov Haujlwm Tseem Ceeb: Tus Cwj Pwm ntawm Lub Npe Khoom los ntawm Naoki Eguchi and Taiki Yamada

Qhov qauv tsim Roofarm Rebranding Cov Haujlwm Tseem Ceeb: Tus Cwj Pwm ntawm Lub Npe Khoom los ntawm Naoki Eguchi and Taiki Yamada yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2026

Roofarm Rebranding Cov Haujlwm Tseem Ceeb: Tus Cwj Pwm ntawm Lub Npe Khoom

los ntawm Naoki Eguchi and Taiki Yamada

Tus Neeg Siv: RooFarm Inc.

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

7,891

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #181329

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Roofarm Rebranding Cov Haujlwm Tseem Ceeb: Tus Cwj Pwm ntawm Lub Npe Khoom

Book Text: Qhov project no yog ib txoj kev pib tsim dua lub npe khoom uas mus nrog rau Roofarm txoj kev nthuav dav lag luam. Lub tuam txhab tau loj hlob los ntawm kev ua liaj ua teb saum ru tsev hauv nroog, thiab tam sim no tab tom nthuav dav mus rau kev ua liaj ua teb loj hauv nroog nyob deb nrog rau nws txoj kev ua lag luam hauv nroog. Nyob rau theem no, lub tuam txhab txoj kev pom tau raug rov txhais tshiab ua Rov Tsim Dua Kev Ua Liaj Ua Teb Kom Txhawb Tau Lub Ntiaj Teb Cov Zaub Mov. Txoj kev pom no tau muab txhais mus rau ib tus cwj pwm khoom uas raug tshoov siab los ntawm circuit uas qhia txog kev ua liaj ua teb ua ib qho infrastructure. Tus cwj pwm no muaj ob daim ntawv sib txuas uas cim txog kev sib raug zoo ntawm cov kev hauv nroog thiab cov kev nyob deb.

Qhov Lees Paub

Txog A' Design Award Tooj

Roofarm Rebranding Cov Haujlwm Tseem Ceeb: Tus Cwj Pwm ntawm Lub Npe Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Roofarm Rebranding Cov Haujlwm Tseem Ceeb: Tus Cwj Pwm ntawm Lub Npe Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Roofarm Rebranding Cov Haujlwm Tseem Ceeb: Tus Cwj Pwm ntawm Lub Npe Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Qhov Loj & Ntim: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Cov Ntsiab Lus: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Thev Naus Laus Zis Tsim Khoom: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Kev Sib Tw Tsim Qauv: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Kev Tshawb Fawb: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Kev Txhawb Siab: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Lub Sij Hawm Ua Hauj Lwm: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Txheej Txheem Ua Hauj Lwm: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Cov Tswv Cuab Pab: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Kev Qhuas Duab: Naoki Eguchi / Taiki Yamada