Lao Huotang Kev Qhia Lub Cim Npe Lag Luam los ntawm Bi Cheng Zhong

Qhov qauv tsim Lao Huotang Kev Qhia Lub Cim Npe Lag Luam los ntawm Bi Cheng Zhong yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2026

Lao Huotang Kev Qhia Lub Cim Npe Lag Luam

los ntawm Bi Cheng Zhong

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

6,696

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #181844

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Lao Huotang Kev Qhia Lub Cim Npe Lag Luam

Lao Huo Tang yog ib qho kev qhia lub cim npe lag luam rau ib lub tsev noj mov hot pot nyob rau Taiwan. Lub logo qhia ib lub lauj kaub hlau uas ib txhais tes tuav rawv, nrog ib txoj kab pa taws ncho sawv ntsug uas qhia txog kev hau maj mam. Cov ntawv Suav yog sau nrog cov kab kos cwj mem uas zoo li nplaim taws thiab muab ua ke nrog cov ntawv sau tshiab niaj hnub no. Cov xim muaj xim liab npau, xim liab txiv kab ntxwv, xim liab cib thiab xim daj tshiab sov, coj qhov muag saib txij ntawm lub qhov cub mus rau lub rooj. Xim dawb siv rau lub logo thiab cov ntawv kom pom tseeb dua. Lub cim npe no siv rau cov paib, cov ntawv qhia zaub mov, cov npav lag luam thiab cov ntaub ntawv luam tawm.

Qhov Lees Paub

Txog A' Design Award Tooj

Lao Huotang Kev Qhia Lub Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Lao Huotang Kev Qhia Lub Cim Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Lao Huotang Kev Qhia Lub Cim Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The logo shows a cast iron pot held by a single hand, symbolizing the artisan's careful control and devotion to slow-cooked broth. Steam rising from the lid evokes simmering charm. The Chinese characters of 'Lao Huo Tang' feature brushstroke flames, reflecting the stove's flicker, paired with modern typography for professionalism and approachability. This cohesive identity spans signage, menus, business cards, and DM materials.
Qhov Loj & Ntim: The project required rebuilding brand identity and spatial perception on an existing operational base. Visual design had to adapt to limitations such as signage not extending to the second floor. Instead, the designer enhanced visibility with strategic color use and lightbox signage. Brand elements were incorporated into placemats, soup ladles, and sauce dishes-transforming every detail into a statement of culinary discernment.
Cov Ntsiab Lus: Hot pot, Cantonese soup, cast iron pot, flame, warm color palette, rebranding
Thev Naus Laus Zis Tsim Khoom: The visual palette centers on red (C34M100Y100K0), representing boiling broth and the passion of craftsmanship. It is complemented by saturated orange-red (C0M73Y92K0), brick red (C34M54Y80K0), and warm beige (C5M32Y18K0), forming a gradient from fire to table. White is used in the logo and typography to enhance clarity and modernity. Applications on red backgrounds, menu covers, and digital media enhance recognizability. Materials include matte foil stamping and spot UV finish, aligning with the brand's 'refined within affordability' philosophy.
Kev Sib Tw Tsim Qauv: The main challenge was the site's physical limits and repositioning the brand. With a low storefront ceiling, vertical signage was impossible, so recognizability relied on a vivid red lightbox and precise color system. Simultaneously, the design needed to convey the artisanal, slow-simmered identity within a space historically perceived as a budget hot pot chain, elevating the brand without expanding its physical footprint.
Kev Tshawb Fawb: The redesign transforms hot pot dining perception by making flavor layering visually expressive, centering the identity on the cast iron pot and artisan hand. Swirling steam evokes slow simmering, while flame-inspired typography animates 'LAO HUO TaNG.' A palette of boiling red, brick, and warm beige evokes heat from stove to table. The refreshed identity feels 'adorable yet professional,' boosting recognition, social sharing, and establishing a new classic within Taiwanese hot pot culture.
Kev Txhawb Siab: In Taiwan's competitive hot pot market, Lao Huo Tang emphasizes 'broth as the protagonist,' rooted in Hong Kong and Macau Cantonese soup traditions. The brand revamp challenges low-cost hot pot stereotypes, highlighting the sincerity of slow cooking. The designer crafted a visual identity that conveys depth and layered flavor, blending tradition with innovation to establish a distinctive, atmospheric presence within Taiwan's hot pot industry.
Lub Sij Hawm Ua Hauj Lwm: The project finished in July 2021 in Taiwan.
Txheej Txheem Ua Hauj Lwm: Following its launch, the brand's refreshed look drew attention from both loyal and new customers. The design was praised as 'adorable yet professional,' memorable, and full of sincerity. Customers noted that every detail-from the red visual theme to the white logo-reflected thoughtful design. The owner shared that many guests photographed and shared the restaurant on social media, commenting that it 'understands both soup and design.' The result: affordable, yet anything but ordinary-truly classic.'
Cov Tswv Cuab Pab: BI-CHENG ZHONG
Kev Qhuas Duab: Amazing Design