Bitter Plus Sweet Kev Ua Haujlwm Tseem Ceeb: Tus Cim Tuam Txhab los ntawm Liying Wang

Qhov qauv tsim Bitter Plus Sweet Kev Ua Haujlwm Tseem Ceeb: Tus Cim Tuam Txhab los ntawm Liying Wang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2026

Bitter Plus Sweet Kev Ua Haujlwm Tseem Ceeb: Tus Cim Tuam Txhab

los ntawm Liying Wang

Tus Neeg Siv: Liying Wang

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

4,886

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #182029

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Bitter Plus Sweet Kev Ua Haujlwm Tseem Ceeb: Tus Cim Tuam Txhab

Cov Ntawv: Tus cim tuam txhab Bitter plus Sweet rov xav txog kev zam kua kas fes ua tes hauv ntawm ib tus cim monogram uas nyeem tau ob txoj kev. Raug tshoov siab los ntawm qhov ob sib xyaw ntawm kas fes, sib npaug ntawm qhov muaj zog thiab qhov mos, tus qauv tsim no muab ib lub plawv geometric xyaw nrog cov tsiaj ntawv pib ntawm lub npe. Ib tug B uas muaj kev tsim tawm qhia txog kev ci tawb, thaum ib tug S qhia txog qhov qab zib. Tsim los ntawm ib daim phiaj lej nruj heev, tus cim uas hloov tau qhov loj siv cov xim organic ntawm Espresso Brown thiab Sage Green. Txoj kev no rhuav tshem cov lus cliché ntawm kev tsim khoom, cuam tshuam cov neeg siv khoom nrog ib zaj dab neeg pom kev nkaum uas muaj txiaj ntsig.

Qhov Lees Paub

Txog A' Design Award Hlau

Bitter Plus Sweet Kev Ua Haujlwm Tseem Ceeb: Tus Cim Tuam Txhab yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Bitter Plus Sweet Kev Ua Haujlwm Tseem Ceeb: Tus Cim Tuam Txhab xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Bitter Plus Sweet Kev Ua Haujlwm Tseem Ceeb: Tus Cim Tuam Txhab tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
Qhov Loj & Ntim: This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
Cov Ntsiab Lus: Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
Thev Naus Laus Zis Tsim Khoom: The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
Kev Sib Tw Tsim Qauv: The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
Kev Tshawb Fawb: Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
Kev Txhawb Siab: This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
Lub Sij Hawm Ua Hauj Lwm: The project started in December 2025 in California, U.S., and finished at the end of February 2026.
Txheej Txheem Ua Hauj Lwm: The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
Kev Qhuas Duab: Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.