Leman Jewelry Kev Tsim Khoom Thiab Kev Ntim Khoom los ntawm M — N Associates

Qhov qauv tsim Leman Jewelry Kev Tsim Khoom Thiab Kev Ntim Khoom los ntawm M — N Associates yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2020

Leman Jewelry Kev Tsim Khoom Thiab Kev Ntim Khoom

los ntawm M — N Associates

Tus Neeg Siv: Leman Jewelry Vietnam

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

64,835

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #89734

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Leman Jewelry Kev Tsim Khoom Thiab Kev Ntim Khoom

Nrig txog kev pom kev daws teeb meem rau Leman hniav nyiaj hniav kub tshiab tus kheej yog qhov ua tiav lub kaw lus tshiab kom nthuav tawm cov khoom kim heev, zoo nkauj tsis tau muaj qhov xav tau thiab tsawg heev. Lub logo tshiab tau tshwm sim los ntawm Leman ua haujlwm txheej txheem, lawv cov haute couture tsim kev pabcuam, los ntawm kev ua paj ntaub txhua lub pob zeb diamond puag ncig lub hnub qub-cim lossis lub cim hluav taws xob, tsim lub cim ntse thiab tseem ua rau lub ntsej muag ci ntsa iab ntawm pob zeb diamond. Ua raws li, txhua yam khoom siv nrog kev tsim cov khoom tsim tau nrog cov ntsiab lus zoo los nthuav tawm thiab ua kom zoo ntxiv ntawm txhua cov hom tshiab pom.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Leman Jewelry Kev Tsim Khoom Thiab Kev Ntim Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Leman Jewelry Kev Tsim Khoom Thiab Kev Ntim Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Leman Jewelry Kev Tsim Khoom Thiab Kev Ntim Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Qhov Loj & Ntim: 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
Cov Ntsiab Lus: leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
Thev Naus Laus Zis Tsim Khoom: Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Kev Sib Tw Tsim Qauv: The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
Kev Tshawb Fawb: The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Kev Txhawb Siab: Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Lub Sij Hawm Ua Hauj Lwm: Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Txheej Txheem Ua Hauj Lwm: Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Cov Patent: Copyrights belong to M — N Associates, 2019.
Cov Tswv Cuab Pab: Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
Kev Qhuas Duab: Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh