Flower to Flora Primary Function: Ntim Tshuaj Yej los ntawm Wen Liu and Fang Li

Qhov qauv tsim Flower to Flora Primary Function: Ntim Tshuaj Yej los ntawm Wen Liu and Fang Li yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2020

Flower to Flora Primary Function: Ntim Tshuaj Yej

los ntawm Wen Liu and Fang Li

Tus Neeg Siv: Shenzhen Oracle Creative Design Co., Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

29,906

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #89703

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Flower to Flora Primary Function: Ntim Tshuaj Yej

Book Text: Flower to Flora yog ib qho kev tsim ntim rau tshuaj yej paj los ntawm Xishuangbanna, Yunnan Province, Suav Teb. Cov duab qhia sib txuas ua ke ib tug os nyoos, ib tsob ntoo tshuaj yej muaj nplooj, cov paj hauv zos thiab ib tug ntxhais uas nyob hauv hav zoov qhua ntsuab ntsuab. Qhov chaw qhia txog kev sib raug zoo ntawm tib neeg thiab ib puag ncig. Cov xim hauv duab yog muab los ntawm cov khaub ncaws haiv neeg ntawm Xishuangbanna. Lub thawv sab nraud yog ua los ntawm cov ntawv tshwj xeeb dub uas muaj cov qauv ntoo thiab ua tiav nrog kev luam ntawv thiab tooj liab. Lub thawv ntev 340 mm, dav 120 mm thiab siab 240 mm.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Flower to Flora Primary Function: Ntim Tshuaj Yej yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Flower to Flora Primary Function: Ntim Tshuaj Yej xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Flower to Flora Primary Function: Ntim Tshuaj Yej yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Qhov Loj & Ntim: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Cov Ntsiab Lus: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Thev Naus Laus Zis Tsim Khoom: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Kev Sib Tw Tsim Qauv: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Kev Tshawb Fawb: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Kev Txhawb Siab: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Lub Sij Hawm Ua Hauj Lwm: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Txheej Txheem Ua Hauj Lwm: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Cov Tswv Cuab Pab: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Kev Qhuas Duab: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018