Borboleta Primary Function: Kev Teeb Tsa Cim Lag Luam by Juan Eugenio Mallo Camera

Borboleta Primary Function: Kev Teeb Tsa Cim Lag Luam by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2020

Borboleta Primary Function: Kev Teeb Tsa Cim Lag Luam

by Juan Eugenio Mallo Camera

Client: Balko Argentina S.a

A' Design Award Nyiaj Winner in Duab Kos Category

45,613

Verified Award Winner

Verify Award Status for #91454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Borboleta Primary Function: Kev Teeb Tsa Cim Lag Luam

Borboleta yog ib qho kev teeb tsa cim lag luam uas raug tsim los rau ob lub network chaw fuab roj (gas station) uas koom nrog ib pab tswv qhov ntawm tebchaws Brazil. Dislub ua haujlwm nyob rau sab qaum teb sab hnub tuaj thiab Equador ua haujlwm nyob rau sab qaum teb, thiab ob lub network puav leej khaws lawv tus kheej lub npe cia. Ib lub cim koom uas muaj cev nkauj npauj (butterfly) txuas ob lub cim lag luam ua ke. Tus kab npauj hais txog kev hloov pauv thiab kev txhim kho tshiab, thiab nws cov kab kuj rov qab nco txog cov duab ncauj ntug ntawm thaj chaw tebchaws Brazil. Muaj peb xim raug siv, ib xim rau ib lub tuam txhab thiab xim thib peb rau lawv txoj kev koom ua ke. Lub logo raug tsim los ntawm ib daim phiaj kab (grid) uas raws li module.

The Recognition

About the A' Design Award Nyiaj

Borboleta Primary Function: Kev Teeb Tsa Cim Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Borboleta Primary Function: Kev Teeb Tsa Cim Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Borboleta Primary Function: Kev Teeb Tsa Cim Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions & Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tags: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Production Technology: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Design Challenge: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Research: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiration: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Project Duration: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Operation Flow: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Team Members: Juan Eugenio Mallo Camera
Diego Adrián Beas