Wiseman Beer Primary Function: Ntim Cawv by Wen Liu and Henghong Yang

Wiseman Beer Primary Function: Ntim Cawv by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2020

Wiseman Beer Primary Function: Ntim Cawv

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #91422

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wiseman Beer Primary Function: Ntim Cawv

Wiseman Beer yog ib qho kev tsim ntim rau cawv ntawm lub raj uas ncaj rau cov neeg hluas hauv tebchaws Suav teb siv. Lub raj yog muab tsim los ntawm iav thiab yas, lub hau yog muab tsim los ntawm hlau, thiab daim ntawv qhia yog muab tsim los ntawm ntawv. Muaj ib lub cim liab thiab dawb uas tob thiab pom tseeb tau nias ncaj rau ntawm lub raj, thiab thaj chaw liab loj qhia txog zog thiab lub siab nqes rau. Cov ntim no muaj qhov dav 230 milimev, qhov tob 60 milimev thiab qhov siab 60 milimev. Lub hom phiaj yog ua kom cov ntim cawv muaj ib tug yam ntxwv niaj hnub uas haum rau tus cwj pwm ywj pheej thiab ua si ntawm cov neeg hluas.

The Recognition

About the A' Design Award Nyiaj

Wiseman Beer Primary Function: Ntim Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Wiseman Beer Primary Function: Ntim Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Wiseman Beer Primary Function: Ntim Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019