Avgoulakia Pob Khoom Muag los ntawm Antonia Skaraki

Qhov qauv tsim Avgoulakia Pob Khoom Muag los ntawm Antonia Skaraki yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2021

Avgoulakia Pob Khoom Muag

los ntawm Antonia Skaraki

Tus Neeg Siv: Zouras Farm

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

14,998

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #94660

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Avgoulakia Pob Khoom Muag

Leej twg tuaj ua ntej: tus qaib los yog lub qe? Ntawd yog lo lus nug thawj zaug uas feem ntau yuav tsum tau teb, tab sis nyob rau hauv qhov no kuj muaj lwm lo lus nug thiab. Thaum koj xav saj cov khoom lag luam ib txwm muaj nyob rau hauv txoj kev tsis xav txog thiab txawv, koj xav tau dab tsi? Zoo, ua ntej tshaj plaws, ib qho kev nthuav qhia tsis xav txog uas tuaj yeem sawv tawm. Qhov ntawd yog qhov uas yuav tsum tau tsim rau Avgoulakia brand, los ntawm lub tswv yim muaj tswv yim uas tuaj yeem qhia txog qhov tshwj xeeb ntawm lub brand nyob rau hauv txoj kev niaj hnub, txawv thiab lom zem.

Qhov Lees Paub

Txog A' Design Award Hlau

Avgoulakia Pob Khoom Muag yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Avgoulakia Pob Khoom Muag xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Avgoulakia Pob Khoom Muag tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Qhov Loj & Ntim: kit: paper, 479 x 1157 (mm)
Cov Ntsiab Lus: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Thev Naus Laus Zis Tsim Khoom: Paper. Environmentally friendly.
Kev Sib Tw Tsim Qauv: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Kev Tshawb Fawb: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Kev Txhawb Siab: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Lub Sij Hawm Ua Hauj Lwm: The project began in 2018 and finished in 2019 in Athens, Greece.
Txheej Txheem Ua Hauj Lwm: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Cov Tswv Cuab Pab: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Kev Qhuas Duab: A.S. Advertising, 2019