Psiloreitis Kev Ua Haujlwm Tseem Ceeb: Qhov Thoob Ntim Dej Haus Qab Zib by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.
HlauNtim Khoom· 2021
Psiloreitis Kev Ua Haujlwm Tseem Ceeb: Qhov Thoob Ntim Dej Haus Qab Zib
Client: Psiloreitis
A' Design Award Hlau Winner in Ntim Khoom Category
Verified Award Winner
Verify Award Status for #94659The Design
About Psiloreitis Kev Ua Haujlwm Tseem Ceeb: Qhov Thoob Ntim Dej Haus Qab Zib
Ntawv Qhia: Psiloreitis yog ib qho tsim qauv thoob ntim tsis tshua muaj rau lub dej haus qab zib Gazoza. Qhov thoob ntim no qhia txog xya caum xyoo ntawm kev tsim khoom. Txhua daim ntawv qhia txog ib caum xyoo sib txawv, txij thaum xyoo 1950 mus txog xyoo 2010, siv tus qauv txuas nrog rau kev naav khaub ncaws, suab paj nruag, thiab thev naus laus zis ntawm txhua lub sijhawm. Cov qauv tsim raws li kab tsom qauv niaj hnub ntawm xim thiab qauv. Lub raj mis yog ntawm iav thiab daim ntawv qhia yog daim ntawv npog, uas raug xaiv los ua ib qho kev daws teeb meem zoo rau ib puag ncig. Txhua lub raj mis muaj nws tus qauv tshwj xeeb nws tus kheej, yog li tag nrho cov khoom sib txawv no muaj peev xwm sau khaws tau.
The Recognition
About the A' Design Award Hlau
Psiloreitis Kev Ua Haujlwm Tseem Ceeb: Qhov Thoob Ntim Dej Haus Qab Zib yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Psiloreitis Kev Ua Haujlwm Tseem Ceeb: Qhov Thoob Ntim Dej Haus Qab Zib xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Psiloreitis Kev Ua Haujlwm Tseem Ceeb: Qhov Thoob Ntim Dej Haus Qab Zib tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
- Dimensions & Packaging
- Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company. - Tags
- Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
- Production Technology
- Glass and paper. Environmentally friendly packaging.
- Design Challenge
- The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
- Research
- Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Inspiration
- Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
- Project Duration
- The project started and finished in 2019, in Athens, Greece.
- Operation Flow
- This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.
Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish! - Team Members
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
