Dorina Nowill Primary Function: Ntawv Ceeb Toom Txhua Xyoo by Ruis Vargas

Dorina Nowill Primary Function: Ntawv Ceeb Toom Txhua Xyoo by Ruis Vargas is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Xov Xwm Luam Tawm thiab Xov Xwm Tshaj Tawm Competition Category.

NyiajLuam Tawm· 2020

Dorina Nowill Primary Function: Ntawv Ceeb Toom Txhua Xyoo

by Ruis Vargas

Client: Laika

A' Design Award Nyiaj Winner in Luam Tawm Category

32,251

Verified Award Winner

Verify Award Status for #98400

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dorina Nowill Primary Function: Ntawv Ceeb Toom Txhua Xyoo

Dorina Nowill yog ib phau ntawv ceeb toom txhua xyoo tsim los rau ib lub koom haum uas pab cov neeg dig muag los yog cov neeg pom kev tsis meej. Cov ntsia Braille raug siv thoob plaws hauv phau ntawv, tsim ua cov kab lus thiab cov txheej txheem nrog rau cov ntawv luam tawm. Daim npog ntawv muaj cov ntsia sib khob qhuav, yog li phau ntawv kuj tuaj yeem nyeem tau los ntawm kev kov. Cov nplooj ntawv raug luam tawm ua plaub xim rau ntawm daim ntawv offset, uas raug xaiv vim nws muaj qhov chaw kis kua thiab kov tau. Phau ntawv sau tseg cov txiaj ntsig ntawm xyoo nyiaj txiag thiab teeb tsa cov kev coj rau xyoo tom ntej. Qhov kev tsim ntawm no lub hom phiaj los ua kom phau ntawv suav nrog txhua tus neeg nyeem.

The Recognition

About the A' Design Award Nyiaj

Dorina Nowill Primary Function: Ntawv Ceeb Toom Txhua Xyoo yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Dorina Nowill Primary Function: Ntawv Ceeb Toom Txhua Xyoo xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Dorina Nowill Primary Function: Ntawv Ceeb Toom Txhua Xyoo yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
Dimensions & Packaging: Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
Tags: Annual report, print, editorial, graphic design, branding identity
Production Technology: The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
Design Challenge: The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
Research: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
Inspiration: The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
Project Duration: The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
Operation Flow: The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
Patents: Arthur Medeiros
Team Members: Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
Image Credits: Laika Design