Superlimao Kev Txawv Tswb Kho Npe Lag Luam by Ruis Vargas

Superlimao Kev Txawv Tswb Kho Npe Lag Luam by Ruis Vargas is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2020

Superlimao Kev Txawv Tswb Kho Npe Lag Luam

by Ruis Vargas

Client: Laika

A' Design Award Tooj Winner in Duab Kos Category

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Colors

The Design

About Superlimao Kev Txawv Tswb Kho Npe Lag Luam

Superlimao yog ib qho kev txawv tswb kho npe lag luam tsim los rau ib lub tuam txhab tsim vaj tse hauv teb chaws Brazil. Lub cim (logo) tau txais kev tshoov siab los ntawm grotesque typography, muab ib qho suab paj huam ntsiag to uas sib txawv nrog cov kev pab piav qhia zoo nkauj thiab tsim qauv. Kev txawv tswb kho no muaj xws li business cards, cov stickers rau kaw ntawv xa, ib qho kev nthuav qhia ntawm lub koom haum, thiab cov ntawv tshaj tawm (posters). Cov ntawv tshaj tawm no luam ntawm ntawv offset uas hnyav 75 kilokas thiab lo rau ntawm phab ntsa thiab phab tsev los cim lub chaw haujlwm thiab cov chaw tsim tsev. Cov lus qhia pom (visual language) tuaj yeem ua tau ob qho tib si ntsiag to thiab qhia tawm meej, raws li cov lus qhia thiab keeb kwm ntawm txoj haujlwm.

The Recognition

About the A' Design Award Tooj

Superlimao Kev Txawv Tswb Kho Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Superlimao Kev Txawv Tswb Kho Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Superlimao Kev Txawv Tswb Kho Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Dimensions & Packaging: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Tags: Brand, poster, logotype, illustration, visual identity, Laika Design
Production Technology: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Design Challenge: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Research: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Inspiration: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Project Duration: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Operation Flow: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Patents: Laika Design
Team Members: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Image Credits: Laika Design