Status Audio Cim Npe Lag Luam los ntawm Ryan Paonessa

Qhov qauv tsim Status Audio Cim Npe Lag Luam los ntawm Ryan Paonessa yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

ToojKev Tshaj Tawm· 2020

Status Audio Cim Npe Lag Luam

los ntawm Ryan Paonessa

Tus Neeg Siv: Ryan Paonessa Design

Tus Yeej A' Design Award Tooj hauv Pawg Kev Tshaj Tawm

12,808

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #98408

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Status Audio Cim Npe Lag Luam

Status Audio yog ib qho cim npe lag luam tsim los rau ib lub tuam txhab ua khoom hnav pob ntsej (headphone) uas nyob hauv New York thiab muag khoom ncaj qha rau cov neeg siv khoom. Cov ntawv sau logo zoo li cov nthwv suab (sound wave) ntws mus, uas txhua tus ntawv raug tsim raws li tib txoj kev nce qis (vertical path) thiab khoob voj voog (arch) sib thooj. Tus qauv nthwv suab uas raug txhim kho zoo tuaj los ua ib qho cim thib ob rau thaum tsis xav siv logo ntawv. Xim thiab hom ntawv ua kom cov cim lag luam sib xws thoob plaws hauv qhov pob thoob khoom, lub vev xaib, cov ntawv luam tshaj tawm, thiab cov khoom siv rau kev lag luam. Cov pob ntsej tsis muaj logo, tsuas muaj ib tus naj npawb khoom tshwj xeeb xwb, uas qhia txog txoj kev tsim khoom yooj yim thiab siv tau zoo. Qhov pob thoob khoom muaj ntau hom loj me sib txawv rau kev xaiv.

Qhov Lees Paub

Txog A' Design Award Tooj

Status Audio Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Status Audio Cim Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Status Audio Cim Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Qhov Loj & Ntim: The packaging shown is offered in a variety of sizes and iterations based on the product.
Cov Ntsiab Lus: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Thev Naus Laus Zis Tsim Khoom: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Kev Sib Tw Tsim Qauv: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Kev Tshawb Fawb: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Kev Txhawb Siab: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Lub Sij Hawm Ua Hauj Lwm: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Txheej Txheem Ua Hauj Lwm: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Cov Tswv Cuab Pab: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Kev Qhuas Duab: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.