2018 Welcome Package DGUT Poklon kutija za dobrodošlicu – dizajner Ruikang Xie

Dizajn 2018 Welcome Package DGUT Poklon kutija za dobrodošlicu čiji je autor Ruikang Xie iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2021

2018 Welcome Package DGUT Poklon kutija za dobrodošlicu

autor/ica Ruikang Xie

Klijent: Xiexie Design

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu 2018 Welcome Package DGUT Poklon kutija za dobrodošlicu

2018 Welcome Package DGUT poklon je kutija s obavijesti o upisu, izrađena za nove studente Tehnološkog sveučilišta Dongguan u Kini. Dizajn kombinira kineski znak Guan s cvijetom michelia alba, gradskim cvijetom Dongguana, kako bi se stvorio dizajn fonta i jedinstveni vizualni identitet. Kutija na izvlačenje sadrži platnenu torbu, bilježnicu, pernicu i dva lokalna atlasa. Uključene su i dvije bočice, jedna sa sušenim cvjetovima michelia albe, a druga s ručno napisanim porukama. Cilj paketa je pružiti brucošima osjećaj pripadnosti te predstaviti lokalnu kulturu.

Priznanje

O nagradi Brončana nagrada A' Design Award

2018 Welcome Package DGUT Poklon kutija za dobrodošlicu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da 2018 Welcome Package DGUT Poklon kutija za dobrodošlicu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. 2018 Welcome Package DGUT Poklon kutija za dobrodošlicu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design.
Dimenzije i pakiranje: 360mmx260mmx55mm
Oznake: Future, humanistic life, flowers
Proizvodna tehnologija: This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials.
Dizajnerski izazov: We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book.
Istraživanje: Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan.
Inspiracija: Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China.
Trajanje projekta: Started in July 2018, completed in September, completed in Dongguan, China
Tijek rada: Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly.
Zasluge za fotografije: Image #1-5 Zhang Jingwen