Seasoning Series Design Ambalaža za začine by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

Seasoning Series Design Ambalaža za začine by Zhang Jian-Must, Jiachun Zhou and Yiting Liu is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2020

Seasoning Series Design Ambalaža za začine

by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

Željezna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #102280

View at A' Design Award Press Release Award Badge

Colors

The Design

About Seasoning Series Design Ambalaža za začine

Dizajn serije začina je set ambalaže za sojin umak, papar i senf. Posuda za sojin umak izrađena je od kaolina pečenog s prozirnom glazurom, a poklopac i tijelo spojeni su konkavnim i konveksnim oznakama. Njezin blago udubljeni vrh omogućuje da se kažiprst prirodno odmara prilikom izlijevanja. Vrećica za papar izrađena je od sulfatnog papira gramature 135 grama, s povećanim područjem za hvatanje koje služi kao ručka za lakše tresenje. Papar se skuplja na dnu radi jednostavnog trganja i izlijevanja. Vitka vrećica za senf vakuumski je pakirana u PE foliju za kontrolirano stiskanje.

The Recognition

About the Željezna nagrada A' Design Award

Seasoning Series Design Ambalaža za začine je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Seasoning Series Design Ambalaža za začine bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Seasoning Series Design Ambalaža za začine se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As for chess seasoning pot, picking up the soy sauce bottle under the guidance of the product form, users will feel the stable soy sauce bottle like picking up chess.
As for pepper seasoning bag, we set the pinch position as a handle to make the pepper bag shake more smoothly. The pepper will be concentrated on the bottom for easy tearing and pouring out.
For mustard bag, the amount of mustard squeezed more careful and easily controlled when shaping the slender.
Dimensions & Packaging: Chess seasoning pot70 x 70 x 40
Pepper seasoning bag45 x 45 x 2
Mustard bag7 x 4 x 125
Tags: Seasoning, Soy sauce, Pepper, Mustard, Packaging
Production Technology: Kaolin is selected as the base of the soy sauce bottle, which is fired with transparent glaze. The lid and body of the bottle are stuck with concave and convex marks.
The pepper batch is made of 135g sulphate paper.
The mustard bag is vacuum packed with PE film, its product name printed by ink becomes decorative pattern, and the composite curing with PE makes the mustard have a long shelf life and corrosion resistance, which is also soft and slender for tearing and have better control of extrusion.
Design Challenge: The biggest challenge of the product is that the product must base on the user's behavior habit and perception psychology when using it, interact with the product through the guidance of the product form, so as to enlarge people's intuitive perception of it, and make the use of the behavior process more smoothly and pleasant.
Research: Firstly, we using the condiment observe the user's behavior. Then, we design the product by continuously product testing and user feedback.
For the perspective of consumers, among the products of the same price, with the prompt and guidance of product form, this product strengthens the user's perception that will have a more pleasant product experience.
The production process of product has been very perfect for mass production in commercial business. The new product form will attract partners buying, improve the evaluation of the industry.
Inspiration: Use and enlarge people's intuitive perception of products to make the process of using behavior more pleasant and smoother.
Project Duration: The project began in Guangzhou in June 2019,completed in Guangzhou in December 2019.
Operation Flow: The top of the soy sauce bottle is designed to be slightly concave and curved, with the index finger pressing naturally on the top makes pouring soy sauce more comfortable.
For pepper seasoning bag, the translucent packaging makes user want to shake it;enlarge the position of the kneading and set up a handle to make the shaking of the salt and pepper package more smoothly. The salt and pepper are concentrated on the bottom for easy tearing and pouring.
For mustard bag, the elongated shape gives us more control over the amount of mustard that we squeeze out.
Team Members: Jian Zhang
Jiachun Zhou
Yiting Liu
Image Credits: Image #1: Photographer Jiachun Zhou, 2019;
Optional Image #1, Photographer Jiachun Zhou, 2019;
Optional Image #2, Photographer Jiachun Zhou, 2019;
Optional Image #3, Photographer Jiachun Zhou, 2019;
Optional Image #4, Photographer Jiachun Zhou, 2019;