Utobeera Ambalaža za voćno pivo by Jansword Zhu

Utobeera Ambalaža za voćno pivo by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2020

Utobeera Ambalaža za voćno pivo

by Jansword Zhu

Client: Jansword zhu

Željezna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Utobeera Ambalaža za voćno pivo

Utobeera je dizajn ambalaže za voćno pivo. Naziv Utobeera inspiriran je riječju Utopija, a odražava vrijednosti brenda kao što su jednakost, ljudska prava, različitost, jedinstvenost i ljubav. Četiri poznate figure iz povijesti umjetnosti reinterpretirane su u psihodeličnom ilustratorskom stilu: čovjek s šeširom Renéa Magrittea, djevojka u kineskoj haljini, Bakho, bog vina, te kineski bog dugovječnosti. Svaki plod u originalnim umjetničkim djelima zamijenjen je digitalnom figurom voća. Dizajn se referira na kiberpank kulturu, a koristi Pantone boje i tisak folijom.

The Recognition

About the Željezna nagrada A' Design Award

Utobeera Ambalaža za voćno pivo je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Utobeera Ambalaža za voćno pivo bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Utobeera Ambalaža za voćno pivo se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Dimensions & Packaging: 50mm*50mm*210mm
Tags: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Production Technology: Pantone color used, foiled press
Design Challenge: Concept of the illustration
Research: The trend research of Youngers.
Inspiration: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Project Duration: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Operation Flow: The key frame proceeding illustrations.
Patents: Copyrights belong to Utobeera and Jansword zhu.
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang