Cut and Paste Branding – dizajner Lisa Winstanley

Dizajn Cut and Paste Branding čiji je autor Lisa Winstanley iznimno je cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ZlatoGrafika· 2021

Cut and Paste Branding

autor/ica Lisa Winstanley

Klijent: Lisa Winstanley

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Cut and Paste Branding

Ovaj komplet alata za projekt, Izreži i zalijepi: Prevencija vizualnog plagijata, bavi se temom koja može utjecati na svakoga u dizajnerskoj industriji, a ipak je vizualni plagijat tema o kojoj se rijetko raspravlja. To bi moglo biti zbog dvosmislenosti između preuzimanja reference sa slike i kopiranja s nje. Stoga, ono što ovaj projekt predlaže jest podizanje svijesti o sivim zonama koje okružuju vizualni plagijat i to pozicioniranje u prvi plan razgovora o kreativnosti.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Cut and Paste Branding je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Cut and Paste Branding bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Cut and Paste Branding stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Dimenzije i pakiranje: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Oznake: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Proizvodna tehnologija: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Dizajnerski izazov: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Istraživanje: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspiracija: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Trajanje projekta: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Tijek rada: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patenti: Copyrights belong to Lisa Winstanley, 2020
Članovi tima: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Zasluge za fotografije: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng