Statice Dizajn Vizualnog Identiteta Marke Statice by Jia Cheng

Statice Dizajn Vizualnog Identiteta Marke Statice by Jia Cheng is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2021

Statice Dizajn Vizualnog Identiteta Marke Statice

by Jia Cheng

Client: Statice GmbH

Brončana nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Statice Dizajn Vizualnog Identiteta Marke Statice

Statice je tvrtka sa sjedištem u Berlinu koja nudi rješenje za anonimizaciju podataka za razvoj tehnologija usklađenih s privatnošću. U ovom projektu dinamičan dizajn i žive boje prenijele su impresivan sustav vizualnog identiteta. Pretvorba dva D (izvorni podaci u sintetičke podatke) čini naziv marke S, što dovodi do korisnih i jedinstvenih vizualnih značajki. Boje koje privlače pažnju ne samo od statice (morske lavande), već i boja koja izravno odražava identitet marke i gradi povjerenje, dodatno ističu imidž marke.

The Recognition

About the Brončana nagrada A' Design Award

Statice Dizajn Vizualnog Identiteta Marke Statice je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Statice Dizajn Vizualnog Identiteta Marke Statice bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Statice Dizajn Vizualnog Identiteta Marke Statice sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.