SciFest Los Angeles Sustav identiteta festivala by Ching-Fa Lung

SciFest Los Angeles Sustav identiteta festivala by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2021

SciFest Los Angeles Sustav identiteta festivala

by Ching-Fa Lung

Client: Art Center College of Design

Željezna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About SciFest Los Angeles Sustav identiteta festivala

SciFest Los Angeles je sustav identiteta festivala osmišljen za hipotetski osmodnevni filmski festival posvećen znanstvenofantastičnim filmovima. Program okuplja klasične znanstvenofantastične filmove od 1970. do 2017. godine, obuhvaćajući podžanrove poput akcije, animacije i misterije. Dimenzionalni tipografski font, inspiriran prizorima četvrte dimenzije, služi kao glavni vizualni jezik u svim primjenama. Plakati koriste proširenu stvarnost, omogućujući gledateljima istraživanje njihove dubine. Sučelja aplikacije i web stranice koriste kinetičku trodimenzionalnu grafiku.

The Recognition

About the Željezna nagrada A' Design Award

SciFest Los Angeles Sustav identiteta festivala je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da SciFest Los Angeles Sustav identiteta festivala bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. SciFest Los Angeles Sustav identiteta festivala se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.