Maskeeper Kutijica za pohranu maski – dizajner Maurice Kwok and Steve Yeung

Dizajn Maskeeper Kutijica za pohranu maski čiji je autor Maurice Kwok and Steve Yeung iznimno je cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Modni i Putni Dodaci.

ŽeljezoDodatak· 2021

Maskeeper Kutijica za pohranu maski

autor/ica Maurice Kwok and Steve Yeung

Klijent: Innosphere Ltd

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Dodatak

12,926

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #112413

Posjetite stranicu Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Maskeeper Kutijica za pohranu maski

Maskeeper je privremena kutijica za pohranu zaštitnih maski za lice, presavijena u pakiranje veličine posjetnice. Maskeeper je izrađen od polipropilenske folije prehrambenog razreda, izrezane i presavijene postupkom koji omogućuje brzu i jeftinu proizvodnju. Maska se postavlja na otvorenu foliju i presavija unutra, tako da površine maske ostaju prekrivene, čime se smanjuje mogućnost unakrsne kontaminacije. Dimenzija 91 x 61 x 8 milimetara i mase 10 grama, Maskeeper se lako smjesti u džep. Dizajn nudi urednu i higijensku alternativu umatanju skinutih maski u papirnate maramice ili omotnice tijekom obroka.

Priznanje

O nagradi Željezna nagrada A' Design Award

Maskeeper Kutijica za pohranu maski je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Maskeeper Kutijica za pohranu maski bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Maskeeper Kutijica za pohranu maski se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimenzije i pakiranje: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Oznake: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Proizvodna tehnologija: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Dizajnerski izazov: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Istraživanje: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiracija: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Trajanje projekta: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Tijek rada: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Članovi tima: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Zasluge za fotografije: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung