Beltur Go Ambalaža za hranu – dizajner Musa Celik

Dizajn Beltur Go Ambalaža za hranu čiji je autor Musa Celik iznimno je cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2021

Beltur Go Ambalaža za hranu

autor/ica Musa Celik

Klijent: Beltur

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Beltur Go Ambalaža za hranu

Beltur Go je linija ambalaže za hranu i piće dizajnirana za korištenje u velikim gradskim parkovima. Kutija za hranu može se postaviti na čašu za piće, a slamka prolazi kroz kutiju, tako da se hrana i piće drže jednom rukom. Mala preklopljena područja na kutiji mogu se otvoriti kako bi se u njih stavili umaci. Kutija za hranu može se koristiti i samostalno, s vilicom postavljenom na vrhu. Svi dijelovi izrađeni su od Bristol papira gramature 350 grama s offset tiskom, pri čemu papir zamjenjuje plastiku kako bi se smanjio plastični otpad. Svako pakiranje dolazi u ravnom obliku radi jednostavnog skladištenja i transporta.

Priznanje

O nagradi Željezna nagrada A' Design Award

Beltur Go Ambalaža za hranu je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Beltur Go Ambalaža za hranu bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Beltur Go Ambalaža za hranu se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimenzije i pakiranje: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Oznake: Snack, Take Away, Food Box, On The Go
Proizvodna tehnologija: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Dizajnerski izazov: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Istraživanje: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiracija: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Trajanje projekta: The project took place between June 2020 and August 2020 in Istanbul.
Tijek rada: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Članovi tima: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Zasluge za fotografije: All photos taken by Musa Çelik.