Primary Residence Dizajn tipografije by Tianzhen Evleen Huang

Primary Residence Dizajn tipografije by Tianzhen Evleen Huang is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ZlatoGrafika· 2021

Primary Residence Dizajn tipografije

by Tianzhen Evleen Huang

Client: Evleen Huang

Zlatna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #114115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Dizajn tipografije

Primary Residence je dizajn tipografije koji minimalne arhitektonske forme pretvara u slova i brojeve, koristeći tri primarne boje: crvenu, plavu i žutu. Svaki znak prikazuje mali dio zgrade, bez jasnog ulaza ili izlaza. Stepenice, prozori i geometrijski oblici upućuju na pokret Bauhaus i minimalističku arhitekturu. Dizajn je također inspiriran stepenicama i prozorima uočenima u različitim dijelovima svijeta. Skice su izrađene na papiru, na temelju fotografija stvarnih zgrada. Cilj je spojiti formu i identitet strukture.

The Recognition

About the Zlatna nagrada A' Design Award

Primary Residence Dizajn tipografije je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Primary Residence Dizajn tipografije bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Primary Residence Dizajn tipografije stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow.
Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next.
The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.
Dimensions & Packaging: When the letter designs are applied to products, each one of them is given a unique identifying number.
Tags: Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist
Production Technology: Started the sketches on paper, based on real architecture photography.
Design Challenge: The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.
Research: Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.
Inspiration: The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.
Project Duration: This project started in March 2020 in New Jersey.
Operation Flow: This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.