Spiderweb Ključna Vizualna by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Računalna Grafika, 3D Modeliranje, Teksturiranje i Renderiranje Competition Category.
ZlatoRačunalna Grafika· 2021
Spiderweb Ključna Vizualna
Client: Morgan Studio
Zlatna nagrada A' Design Award Winner in Računalna Grafika Category
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The Design
About Spiderweb Ključna Vizualna
Glavna ideja je bila stvoriti nešto što privlači svu pažnju na proizvod, koristeći što manje elemenata i istovremeno stvarajući neku vezu s ciljnom publikom. Web element također se odnosi na prianjanje cipele i njegovu divlju prirodu, donoseći personifikaciju proizvodu. Raspoloženje također prenosi tehnologiju, prisutnu na esenciji cipele i prstohvat mističnog jezika koji dolazi s elementom paukove mreže koji također predstavlja držanje potplata cipele.
The Recognition
About the Zlatna nagrada A' Design Award
Spiderweb Ključna Vizualna je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Spiderweb Ključna Vizualna bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Spiderweb Ključna Vizualna stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
- Dimensions & Packaging
- Width 5000px x Height 3488px 300dpi
- Tags
- 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
- Project Duration
- I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan
Caique Fernando
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