Changle Ambalaža za alkoholno piće – dizajner Hai Xia Huang

Dizajn Changle Ambalaža za alkoholno piće čiji je autor Hai Xia Huang iznimno je cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2021

Changle Ambalaža za alkoholno piće

autor/ica Hai Xia Huang

Klijent: Yuto Group

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Provjerite status nagrade za #116260

Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Changle Ambalaža za alkoholno piće

Changle je dizajn ambalaže za kinesko zdravstveno vino. Vanjska kutija izrađena je od valovitog kartona i može se sklopiti u ravan oblik radi transporta, a zatim brzo sastaviti u pogonu za punjenje. Sklapanjem kutije štedi se prostor i troškovi otpreme. Grafika prikazuje zimzeleno stablo koje raste prema gore i vani, zajedno s platformom gljive Ganoderma, ždralom i planinama Nanshan. Na slici se nalaze i longan, boražina te Angelica dahurica. Korištene su blage retro boje. Kutija je dimenzija 100 x 100 x 270 milimetara i sadrži bocu od 500 mililitara.

Priznanje

O nagradi Željezna nagrada A' Design Award

Changle Ambalaža za alkoholno piće je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Changle Ambalaža za alkoholno piće bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Changle Ambalaža za alkoholno piće se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Dimenzije i pakiranje: Box：100mmx100mmx270mm
Bottle：500ml
Oznake: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Proizvodna tehnologija: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Dizajnerski izazov: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Istraživanje: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Inspiracija: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Trajanje projekta: The project done within 1 months in Shenzhen.
Tijek rada: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Članovi tima: Designer:Huang Hai xia, Art direction:Li Yu Chun