Lunema Specimen Tipografska Knjiga by Paul Robb

Lunema Specimen Tipografska Knjiga by Paul Robb is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

SrebroGrafika· 2021

Lunema Specimen Tipografska Knjiga

by Paul Robb

Client: Salt & Pepper

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #116645

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lunema Specimen Tipografska Knjiga

Lunema je visoko stilizirano suvremeno neo-groteskno pismo bez serifa s jakim geometrijskim kontrastima. Funkcionalna san serif obitelj koja može izdržati test vremena, a istovremeno se osjećati moderno i jedinstveno. Svaki oblik slova izrađen je s velikom pažnjom za detalje kako bi se osigurala čitljivost velikih i malih veličina zahvaljujući različitim dubokim hvatačima tinte. Svih 10 utega ima prošireni skup latiničnih glifa s alternativama i ligaturama.

The Recognition

About the Srebrna nagrada A' Design Award

Lunema Specimen Tipografska Knjiga je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Lunema Specimen Tipografska Knjiga bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Lunema Specimen Tipografska Knjiga je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
Dimensions & Packaging: The font is produced in 10 weights and styles
Tags: Type design, font
Production Technology: Typeface realized in Glyphs
Design Challenge: The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
Research: We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
Inspiration: The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
Project Duration: The project began in July 2020 with the commercial license released by Monotype in December 2020
Operation Flow: The commercial font is used primarily by branding and communications design
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: @ Salt & pepper Studio / Paul Henry Robb