Beat Coffee Identitet brenda by Paul Meeuwsen

Beat Coffee Identitet brenda by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2021

Beat Coffee Identitet brenda

by Paul Meeuwsen

Client: Beat Coffee

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Beat Coffee Identitet brenda

Beat Coffee je dizajn identiteta brenda i pakiranja za tvrtku za kavu. Rebranding je počeo s uvidima u tržište, analizom konkurencije i povratnim informacijama korisnika, što je oblikovalo strategiju i pozicioniranje brenda. Pozicioniranje se izražava kroz slogan Serious Fun Coffee, koji određuje ton komunikacije i povezuje zabavu, glazbu i kavu. Glas vlasnika tvrtke koristi se da bi se oživio zaštitni znak brenda. Ista ideja provedena je i na tiskanoj vrećici za kavu, koja se animira putem proširene stvarnosti. Cilj je jasan, na korisnika usmjeren i razigran brend.

The Recognition

About the Brončana nagrada A' Design Award

Beat Coffee Identitet brenda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Beat Coffee Identitet brenda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Beat Coffee Identitet brenda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey