Winghook Branding System Korporativni identitet by Daniel da Hora

Winghook Branding System Korporativni identitet by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2024

Winghook Branding System Korporativni identitet

by Daniel da Hora

Client: Dahlstedt Holding SL

Željezna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Winghook Branding System Korporativni identitet

Winghook Branding System je korporativni identitet kreiran za Winghook, švedski proizvod koji na brz, čist i siguran način drži umjetnička djela na zidu. Logotip se temelji na geometriji, preciznosti i čistom dizajnu proizvoda. Ista geometrija ponavlja se kao uzorak primijenjen na uredski materijal i ambalažu, tako da se brend može koristiti u različitim veličinama. Posjetnice su tiskane u dvije boje na teksturiranom papiru od 300 grama. Asortiman ambalaže uključuje kraft kutiju, poklon kutiju i malo pakiranje. Sustav podržava prodaju u maloprodajnim trgovinama i putem interneta.

The Recognition

About the Željezna nagrada A' Design Award

Winghook Branding System Korporativni identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Winghook Branding System Korporativni identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Winghook Branding System Korporativni identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was developed the branding system for a Swedish consumer good retail product for the arts market: Winghhok. It’s neither a nail, nor a screw. It’s better than all of those old fashioned things. And it holds your art on the wall in a fast, clean, easy-to-install, and safe way.
Winghook is a Swedish designed product, that sells worldwide both in regular retail stores, but also you can buy it directly by its e-commerce (through their website and social media).
Dimensions & Packaging: Personal card: 85 x 0,5 x 55 mm / Two color printing / 300g Canson C a Grain paper;
Craft box: 100 x 30 x 100 mm / 510g Gold Kraft cardboard;
Gift box: 80 x 20 x 80 mm / 360g Triplex paper;
Little Pack: 70 x 10 x 60 mm / 510g Gold Kraft cardboard.
Production Technology: Printing technologies
Inspiration: For the logo and the branding system development, the inspiration wasthe geometry, the precision, and the clean design of the product. For all the stationary materials, like business card for consultants and sellers, and also the packaging, it was explored the geometry of the logo, creating a pattern that can be easily applied in many spaces and executions of the brand.
Team Members: Designer: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Variations, 2024.