Heheqingtian Identitet brendа čaja by Zi Huai Shen

Heheqingtian Identitet brendа čaja by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2021

Heheqingtian Identitet brendа čaja

by Zi Huai Shen

Client: Heheqingtian

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Heheqingtian Identitet brendа čaja

Heheqingtian je identitet brenda čaja stvoren za prostor doživljaja čajne kulture i života, nastao iz preobrazbe privatnog stambenog objekta u japanskom stilu. Identitet započinje idejom okupljanja. Oblik vrata zgrade kombiniran je s kineskim znakom He kako bi se izrazio duh posluživanja čaja te značenje zajedništva i širenja prema van. Suzdržan dizajn prenosi smirenu atmosferu opuštenog uživanja u čaju. Kutija za čaj izrađena je od drva pomoću drvene spojne konstrukcije s klinovima i utorima koja ne zahtijeva ljepilo, čime se podržava ekološki pristup.

The Recognition

About the Brončana nagrada A' Design Award

Heheqingtian Identitet brendа čaja je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Heheqingtian Identitet brendа čaja bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Heheqingtian Identitet brendа čaja sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019