Kallucci Boot 3D Key Art – dizajner Mateus Morgan de Aguiar

Dizajn Kallucci Boot 3D Key Art čiji je autor Mateus Morgan de Aguiar iznimno je cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Računalna Grafika, 3D Modeliranje, Teksturiranje i Renderiranje.

ZlatoRačunalna Grafika· 2021

Kallucci Boot 3D Key Art

autor/ica Mateus Morgan de Aguiar

Klijent: Morgan Studio

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Računalna Grafika

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Dizajn

O dizajnu Kallucci Boot 3D Key Art

Glavna ideja dizajnera bila je kroz jednostavne elemente, kao što su stijene, donijeti aspekt trajnosti i otpornosti koji su potrebni proizvodu, izravno se približavajući njegovoj uporabi i životnom stilu kupca. Dodani kristali služe za naglašavanje glavnog predmeta, dajući mističan izgled koji izaziva znatiželju potencijalnih kupaca.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Kallucci Boot 3D Key Art je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Kallucci Boot 3D Key Art bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Kallucci Boot 3D Key Art stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
Dimenzije i pakiranje: Width 5000px x Height 5000px 300dpi
Oznake: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
Proizvodna tehnologija: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Dizajnerski izazov: The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
Istraživanje: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiracija: The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
Trajanje projekta: I started the piece on november 21 and it took about 1 month, ending on december 21.
Tijek rada: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Članovi tima: 3D modelling and texturing: Mateus Morgan
Agency: Dote