Vanke City Signalizacija by Yongan Zhou is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2021

Vanke City Signalizacija

by Yongan Zhou

Client: Vanke

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #122173

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Colors

The Design

About Vanke City Signalizacija

Vanke City je sustav signalizacije za orijentaciju kreiran za mješoviti razvojni projekt u Yantaiju. Informativne ploče izrađene su od ultra bijelog kaljenog stakla, materijala odabranog kako bi ostao vizualno diskretan unutar krajolika. Na sunčevoj svjetlosti bijeli informativni tekst stapa se s pozadinom, pa se ploče povlače u drugi plan među zidovima, cvijećem i drvećem. Grafički jezik prati koncept unutarnjeg uređenja i koristi pikselirane elemente, modularni oblik i žive boje kako bi izgradio prepoznatljiv brend imidž. Svaka ploča mjeri 600 mm u širinu, 10 mm u dubinu i 2200 mm u visinu.

The Recognition

About the Brončana nagrada A' Design Award

Vanke City Signalizacija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Vanke City Signalizacija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Vanke City Signalizacija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vanke City takes the three key words of sharing, communication and interaction as the core, and is managed by Vanke Real Estate in the early stage. Its strong ability to acquire and integrate brand resources is bound to inject infinite vitality into the life Museum.The design continue the core concept of project IP and interior space design, choose pixel trend elements, pure modular form, with bright colors, and strive to create a high recognition brand value image system for Vanke City.
Dimensions & Packaging: Width 600mm x Depth 10mm x Height 2200mm
Tags: Grapic design, Wayfinding, pixelation, crasis
Production Technology: The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance. Under the sunlight, the white information text and the background are integrated, hiding the information vision of the guide in the landscape. The design hope: there is nothing, nothing is there.
Design Challenge: With pure modular form and bright colors, try to create a brand value image system with high recognition for Vanke City.
Research: The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance.
Inspiration: Love the city, love the life, Use design to light up the visual flash of Vientiane life in a city. It respect the purity of every wall, flower, tree and space in the landscape. The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance.
Project Duration: The project started in September 2020 in Yantai and finished in December 2020 in Yantai.
Operation Flow: The design continue the core concept of project IP and interior space design, choose pixel trend elements and pure modular form, with bright colors, to create a set of vitality of brand value image with high recognition.
Team Members: Creative director:Zhou Yongan
Art Director:Zhang qianyi
Design Director:Qiu Yifeng
Image Credits: Photographer Qiu Yifeng