Africolor Festival Vizualni identitet festivala by Manuela Bonnet

Africolor Festival Vizualni identitet festivala by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2021

Africolor Festival Vizualni identitet festivala

by Manuela Bonnet

Client: Africolor

Brončana nagrada A' Design Award Winner in Grafika Category

10,082

Verified Award Winner

Verify Award Status for #122295

View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Vizualni identitet festivala

Festival Africolor vizualni je identitet stvoren za tridesetu obljetnicu glazbenog festivala održanog u Parizu. Dizajn se temelji na ideji rezonancije, sugerirajući da festival i dalje odzvanja kroz vrijeme i preko granica. Tipografska igra reže i ponavlja slova naziva kako bi stvorila živopisan ritam. Identitet je jasan, izravan, šaren i radostan. Plakat je izrađen u dvije kontrastne verzije, jednoj crvenoj i jednoj zelenoj. Isti vizualni sustav primijenjen je na brošure, letke, plakate za podzemnu željeznicu, transparente, platnene torbe i objave na društvenim mrežama.

The Recognition

About the Brončana nagrada A' Design Award

Africolor Festival Vizualni identitet festivala je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Africolor Festival Vizualni identitet festivala bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Africolor Festival Vizualni identitet festivala sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet