Firefly Songling Volunteer Identitet marke by Jiayi Lu and Li Peng

Firefly Songling Volunteer Identitet marke by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2021

Firefly Songling Volunteer Identitet marke

by Jiayi Lu and Li Peng

Client: Firefly Songling Volunteer

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #123132

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Firefly Songling Volunteer Identitet marke

Firefly Songling Volunteer je identitet marke izrađen za organizaciju volonterskih usluga u poddistriktu Songling, Wujiang, Suzhou, Kina. Logotip se temelji na prikazu krijesnice raširenih krila, što je referenca na lokalni ekološki okoliš, ali i na volontere koji svojim tihim naporom donose svjetlo. Jednostavan i moderan oblik osmišljen je kako bi privukao mlađu populaciju. Identitet se primjenjuje kroz profesionalni tisak, vez i vrući tisak (hot stamping). Dizajn volonterskom timu daje prepoznatljiv identitet u području gdje mnoge skupine koriste slične simbole.

The Recognition

About the Brončana nagrada A' Design Award

Firefly Songling Volunteer Identitet marke je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Firefly Songling Volunteer Identitet marke bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Firefly Songling Volunteer Identitet marke sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Tags: Branding, Firefly, Volunteer Service, Yellow, Hope
Production Technology: Technology / Professional printing, embroidery and hot stamping technology.
Design Challenge: Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
Research: Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Inspiration: The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
Project Duration: The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
Patents: Copyrights belong to SoFeng Design, 2020.
Team Members: Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
Image Credits: Photographer / Jiayi Lu