Dizajn Qin Serija Postera čiji je autor Kaidi Mao iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2021

Qin Serija Postera

autor/ica Kaidi Mao

Klijent: Kaidi Mao

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Qin Serija Postera

Qin je serija postera koja reinterpretira tradiciju kineskog pejzažnog slikarstva kroz digitalne medije. Naziv Qin dolazi od kineske riječi koja znači prožimati ili prodirati, a pisani znak spaja simbole za vodu i srce. Slike počinju kao fotografije, a zatim se razvijaju digitalnim alatima poput Photoshopa, Cinema 4D-a i Procreatea. Serija je izrađena u dvije veličine i može se prikazati u tiskanom obliku ili na ekranu, u galeriji ili u domu. Namjera je izraziti taoistički pogled na prirodu za međunarodnu publiku.

Priznanje

O nagradi Brončana nagrada A' Design Award

Qin Serija Postera je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Qin Serija Postera bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Qin Serija Postera sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Kaidi Mao's examination of the aesthetic and intellectual tradition of Chinese landscape painting has enabled him to understand the connection between classical Chinese painters and their natural environments. To explore such painting's relationship to nature in a contemporary context, Mao has used today's technology to produce digital images inspired by the traditions of China.
Dimenzije i pakiranje: There are two sizes for this poster series: 24 inches x 36 inches, and 24 inches x 30 inches
Oznake: Art, poster, Taoism, culture, landscape, painting
Proizvodna tehnologija: The initial images are from photography, then digitally created using tools like Photoshop, Cinema 4D and Procreate.
Dizajnerski izazov: The biggest challenge of this project is to visually communicate this East Asian worldview to international viewer, especially under the current political environment.
Istraživanje: This project is a pictorial reinterpretation of Chinese painters' use of nature to communicate the Taoist notion that the whole planet is permeated by invisible Tao, "the Way of the cosmos, which is evident in nature." Mao has titled this project Qin. Qin, comes from the Chinese word, which means "to permeate", "to seep into". This project allows different cultures, concepts and methods to seep together. The character Qin consists of two parts: the left represents water, and the right represents the heart. Heart can be interpreted as the depth of one's feelings, and when combined with water, expresses something that comes from one's innermost being. Qin explores the aesthetic depth with which Chinese culture responds to, reveres, and honors the natural environment by reexamining pictorial traditions using contemporary digital image production. It also serves as an expression of the connection felt by a producer of such imagery with the underlying concept of Tao that inexpressibly permeates universal being in the Chinese tradition.
Inspiracija: As a designer from China living in the United States, I have sought to integrate my training in contemporary design with my personal and cultural identity. This has come through an examination of different media and technological approaches. This process has led me to a series of digitally produced design pieces that examine my own Chinese pictorial tradition. These works have also allowed me an alternative approach to understanding The Natural within my practice.
Trajanje projekta: The project started in September 2019, finished in May 2020 in Los Angeles.
Tijek rada: These posters/graphic arts can be displayed physically and digitally, in a gallery setting or in a home setting.