Honey Crystal Etiketa za pakiranje meda by Kristina Pacesaite

Honey Crystal Etiketa za pakiranje meda by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2026 Željezna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

ŽeljezoAmbalaža· 2026

Honey Crystal Etiketa za pakiranje meda

by Kristina Pacesaite

Željezna nagrada A' Design Award Winner in Ambalaža Category

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Colors

The Design

About Honey Crystal Etiketa za pakiranje meda

Honey Crystal je set etiketa za pakiranje, kreiran za medne proizvode obiteljske pčelinje farme osnovane 1957. godine. Etikete izbjegavaju uobičajenu upotrebu slika pčela i košnica te umjesto toga ističu kristalnu strukturu meda, uz lokalne krajolike, biljke i cvijeće. Tri zasebne etikete označavaju sirovi med prikupljen u proljeće, ljeto i jesen. Etikete su samoljepljive i sjajne, tiskane u CMYK i Pantone bojama, u veličinama prilagođenim staklenkama od 720, 410 i 250 mililitara. Prozirne etikete koriste se za vrećice s peludi.

The Recognition

About the Željezna nagrada A' Design Award

Honey Crystal Etiketa za pakiranje meda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Honey Crystal Etiketa za pakiranje meda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Honey Crystal Etiketa za pakiranje meda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Medaus kristalas (Honey Crystal) is a well established bee farm since 1957, located in Žuvintas Biosphere Reserve. The oldest family members passed the biggest part of the business to the young ones who wanted to elaborate their own branding. Working on this project the goal was to make bright packages and avoid traditional way of presenting honey products, which typical includes bee or hive images.
Dimensions & Packaging: Glosy labels 230X80mm for 720ml jars, and 230X50mm labels for 410ml jars, 260X60mm labels for 250ml jars for honey mix, transparent sticky labels for pollen in doypacks.
Tags: honey, honey label, raw honey, honey packaging
Production Technology: Self-adhesive glosy labels, Сolor CMYK, PANTONE.
Design Challenge: Biggest challenge was to combine different symbols as: crystal images, bee farm environment, family traditions, specific plants and flowers. The main challenge was to pick the right balance between all the elements and not to ruin subtle and yet luxury style for the labels which also had to be timeless and different from the competition.
Research: One of the most important task was to emphasize the value of the natural honey, produced in the unique environment an the family experience and attention to their bees. Research revealed that the consumers want to support local producers while whishing to see tradicional products along with new tastes. Appearance is really important part of package , so extreme attention was given to details as well as overall aesthetics to trigger positive emotion to the end consumer.
Inspiration: The starting point was pointed by the client who wanted to emphasize crystal structure of the honey itself. The inspiration was found in old family photos, landscapes
Project Duration: Project start: April 2021, Project end: June 2021
Designer location: Spain
Client location: Lithuania
Operation Flow: Three separate labels were created for the core product (raw honey) picked in several time frames: spring, summer and autumn. giving overall packaging more elegance.
Team Members: Kristina Pacesaite
Image Credits: Images #1,#2, #3, #4, #5 Creator (Designer) Kristina Pacesaite