Kairi Murakami Redizajn identiteta brenda by Daisuke Kobayashi

Kairi Murakami Redizajn identiteta brenda by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2021

Kairi Murakami Redizajn identiteta brenda

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Brončana nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Kairi Murakami Redizajn identiteta brenda

Kairi Murakami je redizajn identiteta brenda kreiran za hotel na otoku Iki u Nagasakiju, Japan. Simbol se temelji na kanji znaku Ichi, čiji je oblik jedna vodoravna linija, a koji se pojavljuje u imenu hotela. Linija također podsjeća na pogled na zaljev Yunomoto, prvi prizor koji gosti vide po dolasku. Logotip je sastavljen od ravnih linija i krugova, izražavajući snažan i nezaboravan krajolik. Boje koriste gradacije koje podsjećaju na večernji zalazak sunca. Identitet je primijenjen na znakove u predvorju, posjetnice i memorandume, predstavljajući hotel kao drugi dom.

The Recognition

About the Brončana nagrada A' Design Award

Kairi Murakami Redizajn identiteta brenda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Kairi Murakami Redizajn identiteta brenda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Kairi Murakami Redizajn identiteta brenda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi