Oct Ohbay Sustav Znakova Za Pronalaženje Puta – dizajner Updesign

Dizajn Oct Ohbay Sustav Znakova Za Pronalaženje Puta čiji je autor Updesign iznimno je cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2022

Oct Ohbay Sustav Znakova Za Pronalaženje Puta

autor/ica Updesign

Klijent: OCT Group

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Oct Ohbay Sustav Znakova Za Pronalaženje Puta

Kina, grad Shenzhen, 95 posto stanovništva čine migranti koji su došli u ovu dugu i usku obalnu regiju u posljednjih 30 godina. Sličan je New Yorku, no njegov brzi rast znači da je život iznimno užurban. Ovaj najbrži grad na svijetu mora primijeniti mjere koje smanjuju nesigurnost njegovih migranata. Urbani park u ovom projektu je najpopularnije mjesto za opuštanje sa svojom dugom obalom. Kamenčići su odabrani kao tema sustava znakovlja jer odzvanjaju životnim iskustvima migranata i pokazuju ljudsku stranu grada.

Priznanje

O nagradi Željezna nagrada A' Design Award

Oct Ohbay Sustav Znakova Za Pronalaženje Puta je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Oct Ohbay Sustav Znakova Za Pronalaženje Puta bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Oct Ohbay Sustav Znakova Za Pronalaženje Puta se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Both the civic park and the commercial space are of different types of operation and environment. They are juxtaposed and connected through the use of the interactive visual sign – sea waves and gravels. The cognition toward the complex's functions is unified.
Dimenzije i pakiranje: Material – Stainless Steel Baking Finish Type 316 2mm thick, Sign Board Size –2400mmX1230mmX215mm, Sign Board Base – 800mmX800mmX1300mm
Oznake: Coastal, Signage, Park, Commercial, Hurricane, Waterfront
Proizvodna tehnologija: The outdoor sign boards, with an emphasis on the completeness and solidness of gravels, adopt the integrated design of assembling the main skeleton in factory in advance. This approach ensures the perfect presentation of signage, and is convenient for on-site assembly and maintenance. Moreover, it is resistant to the hurricane of over 12 levels in summer. The transparent messaging medium boards are illuminated in blue for navigation at night, expressing the ocean elements.
Dizajnerski izazov: The commercial architecture as well as several landmark buildings and structures, such as Ferris wheel and concert hall, are of different styles. The biggest challenge was to create a unified but unique wayfinding signage system that integrates itself into the surrounding environment by minimalism and to the greatest extent expresses the generousness visually.
Istraživanje: The location of the project is a coastal city, but spaces along the shoreline that are situated in downtown and offer opportunities to touch the sea are quite rare. After we analyzed the satellite map and the urban planning of the whole city, based on the on-site investigation on similar environments, the waterfront visual factors have been deemed as one of the citizens' common needs nowadays.
Inspiracija: The coastal park in a tropical city integrates multifunctional spaces including high-end shopping mall and varied event places. The shoreline in downtown is approximately 80km, most of which is not suitable for waterfront activities. The park provides citizens with safe waterfront environment and experience of high quality. The wayfinding signage system is derived from sea waves and gravels, the coastal elements seen often locally, complementing citizens' expectation for coastal city.
Trajanje projekta: February 2020 Bao’an District, Shenzhen, Guangdong, China
Tijek rada: The outdoor sign boards in the shape of gravels scatter throughout the park with a broad view, dotting the green land along the paths like on the beach. The interior sign boards are formed in the shape of sea waves, interlocking the geometrical building volumes like a flying spray at sea. When roaming from the seaside to the park, visitors could have a feeling that coastal elements are revealed everywhere.
Članovi tima: Zhang Yi（creative director）
Luo Xin （project manager）
Wen Yuehua（designer）
Zasluge za fotografije: Updesign