Sdda Korporativni identitet – dizajner Guorong Men

Dizajn Sdda Korporativni identitet čiji je autor Guorong Men iznimno je cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2022

Sdda Korporativni identitet

autor/ica Guorong Men

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Sdda Korporativni identitet

SDDA je korporativni identitet kreiran za sportsko plesnu udrugu sa sjedištem u Shandongu, Kina. Prethodni logotip koristio je detaljnu figuru plesača koja se često miješala s oznakama drugih udruga. Novi identitet pojednostavljuje pozu u jednu kontinuiranu liniju. Linija spaja dva plesna partnera, planinu i rotirajuće plesne korake. Deset povezanih grafika prikazuje klasične plesne poze i olakšava čitljivost odnosa tijela. Identitet se primjenjuje na natjecateljskim mjestima, u tisku i na društvenim mrežama.

Priznanje

O nagradi Željezna nagrada A' Design Award

Sdda Korporativni identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Sdda Korporativni identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Sdda Korporativni identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
Dimenzije i pakiranje: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
Oznake: Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
Proizvodna tehnologija: The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
Dizajnerski izazov: Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
Istraživanje: Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
Inspiracija: As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
Trajanje projekta: The project started in July 2020 and finished in September 2020 in Jinan, China.
Tijek rada: Brand identity is mainly used in competition venues, print productions and social media.
Patenti: Copyright belong to Sdda(shandong dancesport association),2021.
Članovi tima: Guorong Men